Brief project overview
(Reading time: ~3 min)
Project overview
Jetbeep is a mobile-to-offline product company digitalizing the physical world. The company provides solutions for products in last-mile logistics (parcel lockers), off-line retail, vending, transportation. Many businesses have made our hardware platform part of their products. Jetbeep manages a network of 7800+ operational devices and serves more than 700k consumers over various applications.
Parcel Lockers
Retail
Ticketing
Vending
Business problems & expectations
Marketing and sales team were actively reaching out to various clients across different industries. However, they were encountering challenges during face-to-face and remote sales presentations. These challenges stemmed from the limited ability of potential clients to fully grasp how our product functions and how their own product, service, or business could benefit from using the Jetbeep platform.
Business Problem 1
Limited client understanding of Jetbeep’s product value.
Business Problem 2
Low engagement & conversion during sales presentations.
To help our marketing and sales teams to increase conversion of sales presentations we had an idea to design and develop an app that will give potential clients ability to test our product and feel the UX in a real environment.
Challenge statement:
"How might we design an interactive demo experience that enables potential clients to test Jetbeep’s products in a real environment, helping them understand its value and ultimately increase sales conversion?"
Design process (briefly):
As a part of many teams in the company (product, design, cross-functional development, marketing) I took active part in all stages of evolution of all 4 major Jetbeep products. During the initial project I owned the full product design process - from problem to launch, throughout research, requirements, problems definition, conceptualization and validation.
Conducted research on pain points experienced by sales and marketing teams when pitching company's products to potential customers.
Segmented users into three personas (by role), clarified their goals and pain points, and designed target user stories that reflect what each group really needs.
Defined users and business pain points, formed hypotheses and value proposition.
Set project success metrics and how we’d track them.
Translated research insights and product goalsinto product structure: designed and tested user flows across key Jetbeep scenarios (ticket purchase, personal offers with cashback, parcel pickup and delivery flows, coffee order in vending machine).
Designed information architecture, paper wireframes and hi-fi interactive prototypes to quickly test and refine key demo flows.
Ran 2 usability studies (first right after lo-fi prototype and second with refined hi-fi interactive prototype), organized findings into themes, and updated flows based on insights.
Designed a clean, consistent UI that makes complex product scenarios easy to scan and easy to understand during a demo.
Developed a reusable UI components library to ensure consistency and accelerate updates
Designed supporting materials (presentation + FAQs for each product) to make the demo self-explanatory, reduce questions, and help users explore the product independently.
Developed onboarding for each product scenario so a new user can follow the steps without guessing.
Results:
The Jetbeep demo app turned the platform from a “presentation topic” into a real, hands-on experience that potential clients could test in real time. Designed and validated end-to-end user flows for all major supported products, covering key scenarios (such as ticket purchase, personal offers e.t.c). This removed the biggest sales friction: limited understanding, low engagement during demos, and a lack of supporting materials for self-guided testing. As a result, the demo became a practical sales tool that helping Sales explain value faster, keep prospects engaged, and increase conversion throughout the sales funnel.
12 validated end-to-end flows covering all major usage scenarios supported by Jetbeep platform, making the value clear and easy to demonstrate.
Providing a real-world preview increased deep engagement by whooping 200% since sales started using this app, helping decision-makers better understand impact and move forward.
Significantly reduced early-stage bounce in the sales process by improving first-impression comprehension and keeping potential clients engaged.
All-in-one place demonstration materials (FAQ, presentations, onboarding for each product) to explore and test the platform independently.
Stakeholders briefing
Since we had been developing our products and platform for several years, we gained quite solid understanding about our customers, their needs and pain points, as well as needs and pain points of business that provide their services using our platform. To further explore the pain points experienced by our sales and marketing teams when pitching our products to potential customers, I conducted several interviews with our CEO and the sales and marketing managers.
This information aligned with the Empathize phase of my design process, providing valuable insights into the challenges our sales and marketing teams encounter and highlighting key features to include in the Jetbeep Showcase (Demo) app.
Insights gained:
Lack of a fully functioning demo leads to misunderstanding.
Without an interactive demo, potential clients struggle to grasp how Jetbeep’s solution truly works.
Loss of engagement in second-hand explanations.
Written pitches and second-hand explanations lack the impact of live presentations, making it difficult to convey the full value of Jetbeep’s solution. Without direct engagement, potential clients may struggle to understand key benefits, reducing interest and slowing decision-making.
Clarifying Jetbeep’s smart controller interaction.
Jetbeep’s solution relies on smart controllers, and the demo app is designed to showcase how they function in real-time, within real environments. However, many users struggle to understand how to interact with the controllers, leading to confusion and hesitation. They often need to ask colleagues for help or refer to external instructions, which disrupts the experience.
Persona
To ensure the app meets the needs of diverse potential clients, we define 3 key persona groups based on their roles, goals/needs, and pain points:
Business Decision-Makers (Executives: CEOs, CTOs, COOs, Founders)
Needs: High-level overview, business benefits, cost-effectiveness.
Pain points: Uncertainty about investment value and scalability.
App Expectations: Quick, high-level insights, case studies, and potential business outcomes.
Product & Operations Managers
Needs: Seamless integration, efficiency improvements, customer experience impact.
Pain points: Concerns about implementation complexity and compatibility with existing systems.
App Expectations: Interactive demos showcasing real-world usage, integration steps, and operational benefits.
Sales & Marketing Teams (of Potential Clients)
Needs: Clear value proposition, customer benefits, and competitive advantages.
Pain points: Difficulty in explaining Jetbeep’s interactive experience using static sales materials.
App Expectations: Engaging, easy-to-explain demos that help them communicate Jetbeep’s value and convince stakeholders.
User stories
After defining user personas and their pain points, creating user stories is essential to translate insights into actionable tasks. User stories help us align design solutions with users' goals, ensuring that the app addresses their specific needs. By framing each persona’s needs as an action and benefit, we prioritize features that solve real problems, leading to a more intuitive, user-centered demo app. I wrote a user story for each persona:
1. As a CTO, I want to interact with a real-time demo of Jetbeep’s technology, so that I can confidently assess its integration potential and impact on our logistics operations.
2. As a Product Manager, I want to test how Jetbeep’s technology functions in a simulated environment, so that I can determine if it improves operational efficiency and enhances the user experience.
3. As a Sales Manager, I want to use an interactive demo during client meetings, so that I can clearly demonstrate the product’s value and increase customer engagement.
Problem statement
The Problem Statement outlines the core challenge and sets the direction for ideating and prototyping solutions that can directly address the sales and marketing pain points.
Invar Ericsson, the CTO at Danish Post, needs a way to experience Jetbeep’s technology in a real-world context during sales presentations, as static demos are insufficient for understanding its potential impact on their logistics operations.
This is important because without a hands-on experience, Invar cannot evaluate how well Jetbeep’s platform integrates with their existing systems or how it will improve operational efficiency.
🤔
Invar Ericsson, the CTO at
Danish Post, needs a way to experience Jetbeep’s technology in a real-world context during sales presentations, as static demos are insufficient for understanding its potential impact on their logistics operations.
This is important because without a hands-on experience, Invar cannot evaluate how well Jetbeep’s platform integrates with their existing systems or how it will improve operational efficiency.
🤔
Value proposition
After problem and hypothesis statements for each persona were formed, it was time to outline our value proposition. Value propositions summarize why a user should use our demo app. To start, I need to answer these two questions:
What does the Jetbeep Showcase App do?
The Jetbeep Showcase (Demo) App is an interactive, real-world simulation tool designed to help potential clients experience Jetbeep’s technology firsthand. It showcases Jetbeep’s solutions for Retail, Transportation, Vending, and Parcel Lockers, allowing businesses to explore how the platform enhances customer engagement, streamlines operations, and increases revenue.
Why should the user care?
🔑
Solves the problem of abstract explanations by allowing businesses to test Jetbeep’s platform in a hands-on environment.
📈
Helps decision-makers and sales teams experience how Jetbeep improves customer experience, simplifies transactions, and drives sales.
🚀
Reduces friction in the sales process, helping businesses make faster, more confident purchasing decisions.
After that I formed a list of possible (product) app features and benefits:
Based on the Jetbeep Showcase App’s purpose and feature set, I’ve formed the value groups to better align with how potential clients interact with the app and the business impact of each solution.
Value proposition statement:
The Jetbeep Demo App is powerful a decision-making tool that makes Jetbeep’s value clear, interactive, and actionable for potential clients.
🏆
By allowing users to test features in real-world scenarios, businesses can confidently integrate Jetbeep’s solutions, while the sales team enjoys higher conversion rates and stronger client engagement.
App map and navigation hierarchy
I started the prototype phase with defining and organizing the structure of the product - how content and features of the Jetbeep Showcase app are grouped, labeled and connected.
User flows
After defining the Information Architecture of the app, I moved on to designing multiple user flows for each Jetbeep product. This step was crucial to mapping out how target users would interact with the app, ensuring a seamless and intuitive experience. By focusing on key actions—such as purchasing a transport ticket, receiving cashback in retail, or creating a parcel—I aimed to create clear, efficient, and engaging flows that accurately demonstrate Jetbeep’s value in real-world scenarios.
From lo-fi paper wireframes to hi-fi prototypes
I started the prototype phase with Information Architecture (IA) to ensure a structured, intuitive, and scalable design for the Jetbeep Demo app.
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