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case

App for the network of community parcel lockers

A case study on designing web application for a provider of last-mile delivery services.
SERVICES
Product design
UX/UI design (web mobile first)
INDUSTRY
Last mile logistics
Parcel delivery
DELIVERABLES
(UX) Static wireframes, Interactive prototypes
(UI) pixel perfect interfaces (web mobile first), ready for development
Design system
CONTEXT

The Context

Before we start, to comply with my non-disclosure agreement, I have omitted confidential information in this case study. All information is my own and does not necessarily reflect the views of Picapac, Pacelsea, Jetbeep and Omniva.

Picapac (owned by Omniva) is a network of community parcel lockers in Tallinn, Estonia, where parcels can be left by all courier companies, grocery stores that deliver to homes, and private persons. As name says it is a parcel locker, which is intended for communities, apartment buildings, commercial properties and generally to the areas, where big parcel machines have not yet reached.

Jetbeep, a long-time partner and solution provider for Omniva, was commissioned to design and develop web application for customers and couriers of Picapac parcel network.
THE CHALLENGE

Main challenge

The main challenge was to design a complete browser-based application that on one hand will provide customers with the best experience while using their personal parcel boxes, and on the other side supply the administration team with an easy-to-use management tool.

My high level goals:

1.
App for customers and couriers
Design an easy-to-use and navigate application for last mile services provider that meets all requirements, provided by product team.
2.
Mobile app which is actually a website
Design a responsive mobile-first website, that will actually look and feel like mobile application.
MY ROLE

My role

As a UX/UI Designer - User Experience (UX), User Interface (UI), I was a part of the product development team at Jetbeep and collaborated closely with Product Owner, PM and Web Developers. My key tasks were:
Key tasks:
1.
User flow review and update (part of a product team).
2.
User research and competitors analysis.
3.
Functional prototype, static wireframes and hi-fi interactive prototypes.
4.
Responsive mobile-first website design (mvp 1 and mpv 2).
5.
Design handoff.
DESIGN PROCESS

Plan of action

1.

Discovery

Stakeholders briefing
Requirements gathering
Stages of development
2.

Research

User personas
User flow update
Desk research
Competitor analysis
3.

Prototype

Functional prototype
Wireframes
Interactive prototype
4.

UI Design

Visual concept
Mobile-first pixel-perfect mockups
Design system
App icon
5.

Testing

User testing
Mockups finalisation
Specification
Design handoff to developers
PROBLEMS

Problems that app is solving

The community parcel locker is designed for smaller communities and villages that want to bring the parcel service closer to their homes, but where the needs of the people living there are not great enough to purchase a personal parcel machine.

So the three main problems that app solves are:

Efficient
Management

Simplifies the management and monitoring of locker usage, maintenance, and availability.

Maximizing Locker Usage

Enhances the efficiency and utilization of parcel lockers by simplifying access for users and couriers.

Improving User Experience

Improves user satisfaction by providing a seamless, accessible, and secure parcel handling system.
RESEARCH

User flow update

Although the product team provided a preliminary user flow, I thoroughly analyzed it and redesigned it in close collaboration with the product owner.
WIREFRAMES

Wireframes

When it comes to designing any interface I always start with lo-fi wireframes. With each iteration I add interactivity and increase fidelity of every next version.
USER INTERFACE

Customer and Courier UI

DESIGN SYSTEM

Scalable design system

NEXT PROJECT

TDHI